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Custom Ecommerce Website Development In The USA

How Much Does It Cost to Build an eCommerce Website and App in 2019-2020 for Companies in the USA: A Detailed Analysis


In the current digital era, a company’s ability to succeed depends on its online presence. For many companies, this means investing in eCommerce websites and mobile applications to reach a wider audience and increase sales. But, how much does it cost to build an Custom ecommerce website development in the USA in 2019-2020? In this comprehensive guide, we will delve into the cost factors and considerations, with insights from Exato Software, a renowned IT services company specializing in innovative growth solutions.

Understanding the eCommerce Landscape in the USA

Before we delve into the cost factors, it’s crucial to understand the eCommerce landscape in the United States. The USA is one of the largest eCommerce markets globally, with millions of consumers shopping online daily. With such a vast market, businesses need robust and user-friendly eCommerce platforms to stay competitive.

Exato Software, a full-framework IT services company, recognizes the importance of adapting to the evolving IT needs of today’s businesses. They specialize in creating adaptive software solutions that drive growth and innovation, aligning with new-generation business practices and market trends.

Key Factors Affecting eCommerce Website and App Development Costs

Several factors influence the cost of developing an eCommerce website and app in the USA. Let’s break them down:

1. Project Scope and Complexity

The complexity and scope of your eCommerce project play a significant role in determining costs. A simple online store with basic features will be more affordable than a complex platform with advanced functionalities like AI-driven recommendations or intricate payment gateways.

Exato Software emphasizes the importance of defining project goals and scope clearly from the outset to avoid unnecessary expenses and ensure the project aligns with your growth objectives.

2. Design and User Experience

User experience (UX) is paramount in eCommerce. A well-designed, intuitive interface can significantly impact your conversion rates. Design costs can vary based on the complexity of your brand’s visual identity and the level of customization required.

Exato Software recommends investing in professional UX and UI design to create a seamless and visually appealing shopping experience for your customers.

3. Platform Choice

Choosing the right eCommerce platform is crucial. Options like Shopify, WooCommerce, Magento, and custom-built solutions offer various features and pricing structures. Licensing fees, hosting, and ongoing maintenance costs can vary significantly.

Exato Software suggests conducting thorough research to select the platform that aligns with your business needs and budget constraints.

4. Features and Functionality

The features you want to include in your eCommerce website and app will significantly impact costs. Features such as product catalogs, payment processing, inventory management, and integration with third-party services can add to the overall project expenses.

Exato Software recommends prioritizing essential features that enhance the customer experience while considering scalability for future growth.

5. Mobile App Development

However, investing in a mobile app can provide additional benefits. Developing a native iOS and Android app or opting for cross-platform app development will affect the overall project budget.

Exato Software emphasizes the importance of a mobile-friendly approach to reach a broader audience and enhance user engagement.

6. Payment Gateway Integration

Secure and convenient payment processing is vital for eCommerce success. Integrating payment gateways like PayPal, Stripe, or custom solutions involves additional development and maintenance costs.

Exato Software recommends choosing payment gateways that align with your target audience’s preferences and provide robust security.

7. SEO and Marketing

Building an eCommerce website and app is just the beginning. Marketing and search engine optimization (SEO) are ongoing efforts to drive traffic and conversions. Budget for digital marketing strategies and ongoing SEO efforts to maintain and improve your online visibility.

Exato Software encourages businesses to allocate resources for long-term marketing strategies to ensure sustained growth.

Cost Estimates for eCommerce Website and App Development

Now that we’ve explored the key factors influencing costs, let’s provide some cost estimates based on Exato Software’s expertise:

  • Basic eCommerce Website: 
  • For a simple online store with a few product categories, basic design, and standard features, you can expect to invest between $5,000 to $10,000.
  • Mid-Range eCommerce Website: 
  • If you require a more customized design, additional features, and better scalability, the cost can range from $10,000 to $30,000.
  • High-End eCommerce Website: 
  • For a complex eCommerce platform with advanced functionalities, mobile app development, and extensive customization, you should budget between $30,000 to $100,000 or more.
  • Ongoing Maintenance and Marketing: 
  • Remember that ongoing expenses, including maintenance, hosting, and marketing efforts, will be necessary to keep your eCommerce platform competitive and successful.

Exato Software stresses the importance of budgeting wisely, considering your long-term business goals, and investing in quality development to achieve your desired results.

Additional Considerations

Besides the factors mentioned above, businesses should also consider the following:

1. Quality Assurance (QA) and Testing

Allocate resources for thorough testing and QA to ensure your eCommerce website and app function flawlessly, minimizing the risk of customer dissatisfaction and lost sales.

2. Security Measures

Invest in strong security measures to preserve confidence and safeguard client information. Financial losses and reputational damage are two consequences of security breaches.

3. Scalability

Plan for future growth by choosing a platform and architecture that can scale seamlessly as your business expands.

4. Legal and Compliance

Ensure your eCommerce platform complies with all legal requirements, including data protection and online selling regulations.

5. Support and Maintenance

Budget for ongoing support and maintenance to address any issues promptly and keep your platform up to date.


Building an eCommerce website and app for your business in the USA requires careful planning and budgeting. Exato Software, with its focus on delivering innovative growth solutions, understands the importance of aligning IT investments with business goals.

Remember that the costs mentioned in this guide are estimates, and the actual expenses may vary based on your specific project requirements and the development team you choose to work with. To make informed decisions, consult with experienced professionals and prioritize investments that align with your business’s growth objectives. 

Zubair Pateljiwala

Hello! I'm an SEO expert with over 10 years of experience in the industry. Throughout my career, I've honed my skills in guest blogging and various other aspects of online marketing. My passion for writing and digital strategy has led me to collaborate with numerous blogs and websites, helping businesses boost their online presence and achieve their goals. I'm excited to share my expertise and insights through guest blog postings to empower others in the world of SEO and digital marketing. Let's connect and make the internet a better place together!

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